LA LIVE and USC partnership still up in air
As LA Live nears completion, it remains to be seen whether USC students will head Downtown.
USC’s Undergraduate Student Government announced on its Twitter last week that plans for a tram service between USC and LA Live were finalized and promised more details would be on the way. A couple days later the post was deleted.
USG President Holden Slusher said the premature Twitter post “was a mistake within our organization and it caused a lot of trouble for everyone.”
In August, as students were gearing up for the new school year, I set out to find what LA Live and USC had in store to get students flocking to Downtown. The answer: Not much. There was some talk about creating a tram service between the two, but it was mostly all talk. USC said it lacked the funds to do it without LA Live’s support, and LA Live said it was discussing tram schedules with the city. You can see the original story here.
When fall semester kicked off, Lee Zeidman, senior vice president and general manager of LA Live, STAPLES Center and Nokia Theatre LA Live, contacted USG to further discuss implementing a tram service between USC and LA Live.
Slusher said, “There have been a couple meetings to establish a USC-LA Live partnership in our effort to get a tram. Once we get any finite details or updates for you, we will be sure to let you know.”
Now that LA Live, which opened in 2007, is nearing completion, it would seem that USC students would make up a significant portion of its customer base. USC students have been hurting for the true college town experience for years. And LA Live presents just that…except on a more grandiose scale. Because I’m guessing most college towns probably don’t comprise the STAPLES Center and ESPN Zone.
That isn’t to say students aren’t going to LA Live at all. The Yard House, with its wide selection of drinks, attracts the 21 and older crowd — so mostly upperclassmen. Whether LA Live will become the hot spot for students on any given weekend, however, remains to be seen. Students go if they have transportation and the money to splurge on a more expensive night out on the town. Currently LA Live does not offer student discounts.